Ultimate Festival

About this event

ULTIMATE FESTIVAL — SEASON ZERO

November 13–15, 2026

Northern California

Three days. Multiple locations. One continuous experience.

Not another car meet.

Ultimate Festival: Season Zero is a three-day automotive experience built around the parts of car culture that people actually remember — the cars, the roads, the people, the music, the places, and everything that happens between them.

This is not an event where you arrive, park for a few hours, and leave.

Over the course of the weekend, Season Zero moves through multiple locations across Northern California, with each day introducing a different environment, atmosphere, and part of the experience.

Some destinations will be announced in advance.

Others will be revealed only when the time comes.

FRIDAY — WELCOME NIGHT

Season Zero begins in the Sacramento area.

Friday is where every participating car officially enters the festival.

The evening includes:

• Driver check-in and registration

• Festival briefing

• Cars, coffee, music and activities

• Meeting the people you’ll be spending the weekend with

• The official Season Zero Opening Show

• Additional experiences that will remain unannounced until Friday night

Friday is designed as the beginning of the story — the moment a group of cars and people becomes Season Zero.

And when the public part of the evening appears to be over, the night may not be finished for everyone.

SATURDAY — MAIN DAY

Saturday is the most active day of the festival.

The experience moves to a different location for the main daytime program, where participants can expect:

• Featured vehicles

• Interactive activities

• Music throughout the day

• The debut of Ultimate Radio

• The reveal of the Official Car of Season Zero

• Driving-based experiences and challenges

• Surprises throughout the afternoon

But the festival does not stay in one place.

Later in the day, the cars leave the main venue and Season Zero begins moving again.

As evening arrives, participants regroup in the Bay Area for:

ULTIMATE NIGHT RUN — SAN FRANCISCO

The route takes Season Zero into San Francisco at night.

City streets. Downtown. Waterfront. Cars moving through the lights.

The evening finishes above the city at:

Twin Peaks.

Saturday begins as a festival day and ends as a night drive through San Francisco.

SUNDAY — THE FINAL RUN

Sunday is the longest journey of Season Zero.

Participants meet in the morning before departing on the Ultimate Final Run — a full-day road experience through Northern California toward the Pacific Coast.

Unlike Friday and Saturday, much of Sunday will remain intentionally undisclosed.

Expect:

• Multiple stops and changing environments

• Northern California backroads and coastal driving

• A major daytime destination

• Pacific Coast scenery

• The final journey south along Highway 1

• A completely different atmosphere as daylight begins to disappear

The final destination will not be publicly announced before the festival.

Season Zero ends on the coast with the closing experience of the weekend.

Awards. Cars. Friends. The ocean.

And one final surprise created from everything that happened during the three days.

YOUR DRIVER PASS

One Driver Pass includes:

• One participating vehicle

• All passengers legally seated in that vehicle

• Full access to all three days of Season Zero

• Access to all standard festival locations and experiences included with your ticket

There are no passenger fees and no single-day passes.

Season Zero is currently limited to:

130 PARTICIPATING VEHICLES

The pass belongs to the participating vehicle and its registered primary driver.

BEFORE YOU JOIN

Season Zero involves a significant amount of driving throughout Northern California.

Participants should arrive prepared for a real three-day automotive weekend rather than a traditional stationary car show.

Participants are responsible for their own:

Fuel • Food • Lodging • Vehicle • Tolls/Parking where applicable • Personal travel expenses

Some festival locations, routes, and activities will only be revealed during the weekend.

All public-road portions of Ultimate Festival take place on normal public roads under normal traffic laws.

Ultimate Festival is not a race.

Speed provides no advantage in any public-road activity.

Routes, times, locations, vehicles, activities and individual elements of the festival may change when necessary due to weather, traffic, safety, availability or other operational circumstances.

Three days.

Different places.

Different roads.

The same group of people moving through all of it together.

You only get one chance to be there at the beginning.

ULTIMATE FESTIVAL

SEASON ZERO

NOVEMBER 13–15, 2026

NORTHERN CALIFORNIA

NOT ANOTHER CAR MEET.

From Aslan